Cliniko email campaigns

Send clinic newsletters to the right Cliniko patients.

Sync opted-in patients, choose a relevant audience, use one of your saved email templates, and send or schedule a clinic update without maintaining a second patient list.

Campaign audience

Synced from Cliniko

84 eligible
West EndAcupunctureUpcoming visit
PatientConsentMatchLocation
Alex MorganOpted inPhysioBrisbane
Jamie LeeOpted inAcupunctureWest End
Taylor SinghNot opted inMassageBrisbane
Casey BrownOpted inReview follow-upNew Farm

Showing a preview of the matching audience

Refresh audience

A clear campaign workflow

From Cliniko preferences to a finished campaign.

01

Sync the audience

Bring across patient names, email addresses, and Cliniko marketing preferences so eligible patients are clear before you write.

02

Choose who it is for

Send to all eligible patients or narrow the audience by location, practitioner, appointment type, medical alert, or an upcoming appointment.

03

Preview and send

Choose a saved template, add inbox preview text, refresh the matching audience, send a test, then send now or schedule for later.

04

See what happened

Review delivery, bounces, opens, clicks, and unsubscribes without leaving the clinic dashboard.

Useful audience filters

Avoid sending every update to everyone.

Refresh the matching audience before saving a draft so you can see which patients fit the current filters.

Clinic locations
Practitioners
Appointment types
Medical alerts
Upcoming appointments
Patient search and consent status

Consent-aware by design

Campaigns are for careful clinic communication, not cold outreach.

Clinics remain responsible for the content, consent, audience, professional obligations, and legal basis for each campaign. MyHealthFollowup puts the checks and records close to the send.

Read acceptable use
Only patients marked as accepting marketing email are eligible by default
Every campaign includes an unsubscribe link
Unsubscribes stop future campaign sends and are synced to Cliniko when possible
Bounces and complaints suppress unsafe future sends
Recipient and sending limits are shown before a campaign is released
A second confirmation appears when campaigns are sent close together

Sensible campaign ideas

Useful reasons to contact an opted-in audience.

Clinic opening hours or holiday notices
Patient education and useful health information
New practitioner or service announcements
Changes that affect a particular location or patient group
Community events and clinic news
Carefully targeted re-engagement for opted-in patients

Automations and Campaigns together

Keep appointment emails running, then send a clinic update when you need to.

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